Fair Park

Fan Zone Information

Dates: June 11 – July 19

The Fair Park in Dallas, Texas, is set to host the official FIFA Fan Festival™ for the FIFA World Cup 2026, transforming the area into a vibrant hub of soccer culture, music, food, and community. This multi-day celebration is anticipated to be one of the largest free public events in Dallas history, expecting to draw over 1 million visitors across 39 event days, with an average of 35,000 or more attendees daily.

Events and Activities:

The FIFA Fan Festival™ at Fair Park will offer a diverse range of activities for both local communities and international fans. Key attractions include:

• Live Match Broadcasts: All 104 FIFA World Cup™ matches will be broadcast live on giant screens, providing an electrifying atmosphere for fans to watch games outside of the stadiums.
• Music and Entertainment: The festival will feature headline music performances and a variety of entertainment options.
• Cultural Showcases: Dallas' vibrancy will be highlighted through cultural showcases, offering a taste of local and international flair.
• Interactive Sponsor Activations: Visitors can engage with various interactive experiences provided by sponsors.
• Youth Programming: Dedicated programming will be available for younger attendees.
• Food and Beverage: The festival will showcase a wide array of food and beverage offerings, emphasizing both local and international flavors.
• Themed Celebrations: Programming will extend beyond match days to include special themed celebrations, such as Independence Day concerts, creating a continuous festive atmosphere throughout the tournament.

The footprint for these events will encompass the Dos Equis Pavilion and its adjacent parking lots within Fair Park.

Visitor Guide:

• Location: The FIFA Fan Festival™ will be held at Fair Park, located at 3809 Grand Ave, Dallas, TX 75210.
• Accessibility: The event is free and open to everyone.
• Public Transport: Fair Park is accessible via DART light rail and bus lines, with a dedicated Fair Park station.
• Driving and Parking: Multiple parking lots will be available, but carpooling is recommended due to the anticipated high demand.
• Best Practices: Visitors are advised to arrive early for security screening, carry a valid ID, and adhere to event guidelines.
• Nearby Developments: Atletico Dallas, a new professional soccer team, plans to establish its headquarters near Fair Park on Exposition Avenue. This development, expected to be ready by May 1st, 2026, will include office space, an official team shop, and a new bar and restaurant with a 10,000-square-foot patio, beer garden, and an outdoor street soccer court, providing additional gathering spots for fans.
• Fair Park Amenities: Fair Park itself is a 277-acre complex known for hosting over 1,200 activities annually, including the State Fair of Texas. It boasts the world's largest collection of art deco exhibit buildings, and the surrounding Exposition and Parry avenues offer a cluster of bars and restaurants for post-event enjoyment.

The City of Dallas is undertaking significant capital improvements at the Kay Bailey Hutchison Convention Center Dallas (KBHCCD) and Fair Park, investing up to $15 million to meet FIFA's technical and operational requirements. These improvements include roof repairs, drainage enhancements, climate control upgrades, and infrastructure modifications. Planning also incorporates robust crowd-flow management, accessibility measures, and sustainability initiatives such as waste reduction, recycling, and water conservation.